Validation Check

Validation Check

A validation check is a critical process that verifies the accuracy and deliverability of an email address, ensuring effective and secure email communication.

Published on October 24, 2024

What is a Validation Check?

In the realm of email validation, a validation check is a crucial process designed to verify the accuracy and deliverability of an email address before it is used in campaigns. Utilized by businesses and marketers alike, a rigorous validation check not only helps improve overall email deliverability but also enhances the effectiveness of email marketing efforts by ensuring that messages reach valid, active recipients.

Importance of Validation Checks

Validation checks serve several key purposes:

  • Reduce Bounce Rates: By identifying and removing invalid or non-existent email addresses from your list, validation checks significantly lower bounce rates, thereby improving sender reputation.
  • Enhance Engagement: Validated email lists ensure that your messages are reaching real users, fostering higher engagement rates due to targeted and relevant content delivery.
  • Save Resources: Eliminating invalid email addresses saves valuable time and resources that would otherwise be wasted on sending messages to non-existent accounts.
  • Prevent Spam Complaints: Sending emails to invalid addresses can lead to a higher likelihood of spam complaints, damaging your sender reputation.

How Validation Checks Work

A comprehensive validation check typically involves several steps:

  1. Syntax Check: This is the initial step that verifies whether an email address is formatted correctly (e.g., it contains an "@" symbol, and the domain is valid).
  2. Domain Check: This step verifies that the domain of the email address exists and can receive messages. A domain check identifies domains that are active, resolving, and configured to accept mail.
  3. Mailbox Check: This advanced step involves verifying that the specific mailbox exists and is associated with the domain. While some service providers may avoid this step to prevent being flagged, it can significantly improve list accuracy if performed correctly.
  4. Role-Based Address Detection: Validation checks may also identify role-based email addresses (e.g., info@, support@). While these addresses are valid, they are often not associated with individual users and can lead to lower engagement rates.

Best Practices for Effective Validation Checks

To maximize the benefits of validation checks, consider the following best practices:

  • Regular Checks: Conduct validation checks regularly, especially before launching email campaigns. This helps maintain the integrity of your email list by removing outdated or invalid addresses.
  • Integration with Your Email Services: Choose an email validation service that seamlessly integrates with your existing email marketing platforms, like mails.so. This ensures continuous monitoring and updates to your email lists.
  • Analyze and Act on Data: Use insights from validation checks to refine your marketing strategies. If certain domains or ISPs show higher bounce rates, consider adjusting your targeting or engagement strategies for those specific audience segments.

Mails.so and Validation Checks

At mails.so, we offer a simple, fast, and secure email validation service that performs comprehensive validation checks to ensure your email addresses are valid and deliverable. By using our services, you can improve your email campaign performance, enhance overall deliverability, and protect your sender reputation.

By investing in regular validation checks, you can maintain a quality email list, ensuring every interaction contributes positively to your marketing objectives.

Ready to improve your email marketing?

Start validating your email lists with mails.so and boost your campaign performance.